BMW Showrooms for Frank Keane

The 2.5 acre site was home to a well-established car distributorship. The challenge was to reinvigorate the distributorship’s brand image, double the length of road-front showroom display and maximize the efficiency of the site for parking and external display.

Share          

 

 


Client
Frank Keane  

Location
Dublin, Ireland  

Status
In Use  

Area
663 m²  


Project Information

The triangular form of the car showroom, prompted by the shape of the site, is particularly suitable for a big open space that requires no subdivision. The new parapet aligns with the existing structure, resulting in a lofty double-height interior. A mezzanine for sales staff overlooks the display area and connects to the offices and meeting rooms on the first floor of BMW House.

A veil of frameless glazing, light as gossamer, displays the cars to full advantage. Excessive glare and solar heat gain are obviated by a high-level brise-soleil on the south-east (roadside) façade and the deep canopy facing southwest.

Supported at 6m intervals on a light grid of circular steel columns, the wedge-shaped roof appears almost to float above the showroom. Instantly memorable, precisely engineered and with a sleek dynamism that remains fully under control, the BMW showroom embodies many of the core values made famous by the classic motoring marque itself.

Special low-iron glass, chosen for its luminosity and clarity, is supported on a delicate filigree of vertical bowstring trusses – used here for the first time by STW, although horizontal bowstrings featured in several previous atrium designs, starting with the Offices at Wood Quay of 1992-94.


Related Projects